WASHINGTON, D.C. (June 11, 2015) — Younger Americans are shifting how they achieve the shared American goals of family, homeownership and career as they face new, evolving challenges, finds a new poll released today by The Allstate Corporation (NYSE: ALL) and National Journal.
The 23rd Allstate/National Journal Heartland Monitor Poll explores Americans’ priorities and expectations for their personal finances, education, employment and family life. The poll also takes an in-depth look at Americans’ perceptions about the best “road map” to a successful life and the difference between “younger” Americans who are getting started in life and “older” Americans who have moved past that stage.
“Young people want the ‘American Dream’ of homeownership, career and financial security, though they’re working hard to achieve it on different paths compared to their parents and other generations,” said Troy Hawkes, Field Senior Vice President of Allstate. “The latest Heartland Monitor data also reflects that younger Americans want to invest in their local communities in terms of commitment and volunteerism. Their dedication is a good sign for the future of our communities.”
When it comes to goals, young people are setting themselves apart:
But, these new requirements for success come with a number of challenges for younger respondents, including paying off student loans and attaining financial security:
“While young and old agree that people just starting out today face a much steeper path than earlier generations, the latest Heartland Monitor makes clear that younger Americans are redrawing the roadmap to success, from their priorities in a job to career strategies, family arrangements and the kind of communities that offer the most rewarding life,” said Ronald Brownstein, Atlantic Media Editorial Director. “Eventually, employers, marketers, politicians — and pretty much every other segment of American life — will need to react to the new priorities and preferences that America’s rising generations are expressing in this fascinating poll.”
To see in-depth poll data for the 23rd quarterly Allstate/National Journal Heartland Monitor Poll, please visit www.HeartlandMonitor.com.
This 23rd installment of the Allstate/National Journal Heartland Monitor Poll investigates Americans’ experiences and perspectives on getting started in life and seeks answers to the following questions: What are the rules of success in today’s economy compared to previous years? What do people in different life stages think about major milestones such as home ownership, marriage, and children? What expectations do Americans have for their personal finances, their career, where to live, and retirement? The poll was conducted by FTI Consulting, from May 17-27, 2015. The survey was conducted among a national sample of 900 adults age 18+, with 450 reach via cell phone and 450 reached via landline. The survey also included an additional oversample of 200 adults age 18-24 nationwide, with 150 reached via cell phone and 50 reached via landline. This total sample of 1,100 adults was weighted by age, gender, and race/ethnicity to a nationally representative sample of 1,000. The margin of error for a sample of 1,000 is +/- 3.1 in 95 out of 100 cases.
About Allstate Corporation
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2014, The Allstate Foundation, Allstate, its employees and agency owners gave $34 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.
About National Journal Group
National Journal Group (NJG) is a premium provider of essential insights, analysis, and solutions for those operating in Washington’s policy and government arenas. The brand currently reaches an audience of over 3 million through its editorial products, including NationalJournal.com, Hotline, National Journal, the magazine, and National Journal Daily. In addition, NJG serves 700 of Washington’s top organizations through its robust Membership Services, and convenes the nation’s top leaders at its 75 widely attended live events each year.
Tim Hartman is the Chief Executive Officer, Tim Grieve is President and Editor-in-Chief and Poppy MacDonald serves as President and Publisher. National Journal Group is a division of Atlantic Media.
About The Next Economy
The Next Economy is based on a core idea: even in the face of a political stalemate at the national level, our country has not lost its capacity for self-renewal. Founded in 2009, the program uses print, digital and live platforms to highlight how America is adapting to the changing economy, with a special focus on spotlighting local innovation driving progress in communities around the country. Combining editorial, events and the Heartland Monitor Poll, The Next Economy is available at NationalJournal.com/next-economy.
About FTI Consulting
FTI Consulting, Inc. (NYSE: FCN) is a global business advisory firm dedicated to helping organizations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 4,400 employees located in 26 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management, strategic communications and restructuring. The company generated $1.76 billion in revenues during fiscal year 2014. For more information, visit www.fticonsulting.com and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.
FTI Consulting, for Allstate
 This survey classified respondents into one of two categories: “Younger” Americans are age 18-24 and those ages 25-29 who answered that they were still “getting started” in life. “Older” Americans are age 30+ and those ages 25-29 who did not consider themselves to be still getting started.